That shiny wrap? It’s headed for landfill.

The Truth About Wrapping Paper Recycling in Australia

We all love giving beautifully wrapped gifts. There’s something about the excitement of a perfectly folded corner, a bright bow, and shiny paper that makes giving feel special. But beneath the glossy surface, wrapping paper hides a dirty secret, much can’t actually be recycled.

After visiting a local recycling centre we were shocked to learn how much “recyclable” waste can’t be reused because it has no commercial value. Even if it technically could be recycled, the cost and contamination often make it impossible.

What’s the problem with wrapping paper?
Here’s the thing — “just paper” isn’t always just paper.

• Foil and metallic finishes? Can’t be recycled.
• Glitter and lamination? Nope — that’s plastic.
• Inks and dyes? They make the recycling process harder and dirtier.
• Cheap, thin fibres? Too weak to reuse.

Even the stuff that makes it to the recycling facility often gets sorted out and sent straight to landfill.

Why this matters
Every Christmas, tonnes of wrapping paper arrive at recycling centres around Australia, only for much to end up at landfill sites. It’s costly, resource-intensive and disheartening for the people working hard to reduce waste.

A better way to wrap
If you love giving gifts (and who doesn’t?), there are still ways to keep it beautiful and sustainable:

• Use brown kraft paper, newspaper, or recycled wrapping paper (the old-fashioned way!).
• Decorate with string, natural twine, or foraged greenery instead of plastic ribbons.
• Try fabric wraps (furoshiki style) or reusable gift bags.
• And of course — reuse wrapping paper when you can.

The bottom line
It’s not about guilt. It’s about awareness. The next time you’re tempted by the glittery paper roll, remember, it’s likely destined for landfill. Choose better. Wrap smarter.